Automotive Marketing Agencies Have to Use Yesterday’s Understanding & Tomorrow’s Technology to Survive
Automotive advertising agencies who expect to be here tomorrow should apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply should follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provides efficiencies that will determine the winners and the losers.
Integrating proven real-world automotive marketing best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward-thinking automotive marketing agencies to blur the line between the real world of brick and mortar auto …
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